When she was still at the university, she wouldn't dream of being copywriting and working around it. She hadn't heard of SEO management even a year ago when she first sought work. At first she thought it was something that was much related to information technology and the Internet, but it turned out that it was more about the lyrics and the people they had to communicate with every day – whether they were copywriters, externists or technicians, but also clients.
The system systematically
The negotiations with clients were seldom when her boss was too busy to have time. The most communicated with the Externists, who were mostly beginners and newcomers, who were not clear in the rules and made frequent banal mistakes. It was not a difficult job, in fact it became systematic over time.